We are proud and excited to launch our 2022 Hair Collection, Moxie.
Moxie is a collection created by the Atelier Team. It was inspired by the strength of young people post covid, celebrating the burst of creativity that has come from liberation and freedom.
Shoot day for this collection was like no other we have done at Atelier, there was a new buzz in the atmosphere, an exciting, creative vibe that took over from start to finish. We worked alongside an incredible team of artistic people from hair and makeup to photography and styling. The models trusted our creative vision, the stylist shared our futuristic views and the photographer helped bring all of this into fruition.
A huge thank you to Lucinda Graham for styling the shoot. Lucinda is an incredible, sustainable stylist based in Belfast who strongly believes that ethical fashion should be available for all, both size and style wise and that dressing sustainable does not 'automatically equate to wearing 'shy' pieces'. Lucinda's styling work has involved artists including Rudimental, Jay Lawn and Fontaines D.C to name a few.
And, a second massive thanks to our photographer Joel Smedley. Joel is an insanely talented photographer based in London, regularly shooting huge names including Dua Lipa, Winnie Harlow and recently the cover of Rollacoster.
Check out the full collection on our socials.